OurHouse.com, Ace Hardware Plan $110 Million Campaign

OurHouse.com, a provider of home
improvement products, information and services, said it will launch a
co-marketing campaign with Ace Hardware. OurHouse.com said it
will spend $40 million over the next 13 months coupled with Ace Hardware’s
$70 million per year.

Agency and campaign details were not disclosed.

OurHouse.com formed the partnership with Ace Hardware to build a technology
and fulfillment platform. Together, they offer online shopping for products
from the more than 5,000 Ace stores and the expertise of thousands of Ace

OurHouse.com said it will have access to 1,000 vendors fulfilled via Ace’s
network of 17 distribution centers in North America.

“This exclusive relationship with Ace Hardware allows OurHouse.com to supply
a broad selection to consumers and provide convenient in-store returns and
services for items purchased online,” said Philip Airey, chief executive
officer of OurHouse.com.

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