Home improvement site OurHouse.com on
Thursday laid out its plans for a national television campaign, to debut on
ABC’s broadcast of the Florida Citrus Bowl on New Year’s Day.
The spots, in a campaign themed “We’re Here to Help”, feature home
improvement projects gone awry, and send the message that OurHouse.com can
help get do-it-yourselfers out of tight spots.
The first new commercial, titled “Our Dad”, shows a man boasting to his
neighbor about the swing set, French doors and dog house that he built over
the weekend. The spot later reveals that the projects look nothing like the
intended outcome.
“The Deck” follows a newlywed couple as they take on two home improvement
projects, building a deck and gazebo. Unfortunately, the husband fails to
follow the directions, gets his measurements backwards. In the end, each
project appears to be successfully constructed, but neither is more than
two feet high.
Black Rocket, known for creating ads for Yahoo and Discovery Brokerage, is
producing the campaign, which will include national print, radio and online
advertising, in addition to television.
Founded in June 1999 and partnered with Ace Hardware, OurHouse.com
provides home improvement products, services, and how-to information. Its
competitors include Hardware.com and
HomeTownStores.com. Home Depot and iRenovate.com are expected to launch
e-commerce sites next year.