Personify Inc. in San Francisco introduced
QuickStart, a 30-day trial program that enables Web businesses to achieve fast
results from Personify Essentials, a suite of interactive marketing software
and services.
With the QuickStart program, companies
can gain insight into who their site visitors are and how they behave online,
analyze their marketing and advertising efforts, and recognize cross-selling
opportunities, without having to build or host the application on their site,
Personify said.
Under the QuickStart program, Personify Essentials “personifies” a company’s
Web site audience by integrating disparate sources of information and
transforming this data into predictive visitor profiles and segments.
Marketers can then analyze findings to target
advertising, content, promotions, and transactions.
QuickStart includes a Personify business analyst to ensure successful
interpretation of data, complete technical support and hands-on training
sessions to maximize Essentials’ capabilities. In addition, customers receive
a series of three in-depth reports–one outlining audience segmentation,
another illustrating return-on-investment
results, and a third of the customers’ choosing.
The full QuickStart service averages $10,000, with exact pricing based on the
quantity
of log files and/or database samples provided. Following the initial trial
period, customers can continue to receive Personify on a subscription basis,
starting at $5,500 per month.