PhoneFree.com, which provides free
PC to PC voice calls, on Friday kicked-off its first national radio
campaign, with spots running during the NFL playoffs and Super Bowl broadcasts.
The campaign seeks to convince consumers that PhoneFree.com can liberate
them from the hassles and high-costs traditional phone companies, urging
them to “let freedom ring” by choosing its service. The spots are the first
part of a multi-million dollar, multi-media campaign produced by the firm
“Hampel/Stefanides has created a campaign that clearly positions PhoneFree
as leading a revolution in PC-to-PC voice communications over the
Internet,” says Jan Horsfall, president and CEO of PhoneFree.com.
PhoneFree.com is owned by i2v2.com, a
portfolio company of eVentures Group.