Online insurance quotes and sales company QuoteToday.com signed a deal to launch
an advertising campaign on DoubleClick’s network of premium brand
sites.
“Our relationship with DoubleClick places us in a new category of expanded
reach as we build our online presence,” said Frank Reiland, president and
chief executive officer of QuoteToday.com.
“The more consumers understand our service-oriented
commitment to their comfort during the shopping and transaction process, the
better we are able to expand our offerings and transform the way people feel
about insurance.”
Spending was not disclosed.
Separately, DoubleClick Inc. said it signed 35 domestic and 16 international
clients for its Closed-Loop Marketing Solutions product in the third quarter.
Closed-Loop Marketing Solutions is a suite of products that help advertisers
close the loop between advertising and sales. New clients include
HotJobs.com, theglobe.com, WeddingChannel.com, Webcity, Boursorama and Irish
Times, among others.
The suite of products includes DART (Dynamic Advertising Reporting and
Targeting) for Advertisers, DataBank and Boomerang.
Closed-Loop
Marketing Solutions allows advertisers to change creative, targeting
criteria, frequency and other marketplace variables in real-time.