Report: Online/Internet Services Top Ad Category for August

The top three ad banner categories for August remained the same as July’s,
according to BannerTrack, NetRatings’ syndicated ad research
service. The No. 1 ad category was Online/Internet Services.

Retail Shopping was No. 2, and Promotions (incentives, coupons, sweepstake
offers) No. 3. Taken together these three categories accounted for 60% of all
banner advertising impressions with at least a 5% reach, estimated for the
month of August at 2.9 billion impressions, compared to 3.5 billion
impressions for July, the company said.

E-mail was the largest product category for Internet Services with 75% of that
category’s advertising. Books/CDs topped the shopping category with 19% (down
from 62% in July) and Automotive came in a close second with 18%(up from 6.5%
in July). Sweepstakes led the promotional pack with 70% (up from 67.2% in
July). Noteworthy, NetRatings said, was that financial advertising was up from
3.72% in July to 6% in August.

The top 10 ad banners for the week of Sept. 13, according to NetRatings’
BannerTrack service, were:

  1. Type in what you’re looking for
  2. Bonus Mail: Are you into free stuff
  3. Catalog Link: Gift ideas for the love of your life
  4. Catalog Link: You don’t have to go great lengths
  5. Catalog Link: Free catalogs
  6. Deja News: Who’s your favorite artist?
  7. BonusMail: What’s your new favorite CD?
  8. Get the best deal now
  9. Verio:
  10. CDNOW: Get a compilation CD

Rankings are based on measurement of Web activity by a representative panel of
more than 3,500 Internet users 18 years and older who access the Web from

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