SF Interactive partnered with Silicon
Entertainment to redesign the NASCAR Silicon Motor Speedway Web site.
Billings were not disclosed.
Silicon Entertainment owns and operates real-world NASCAR Silicon Motor
Speedway racing centers that offer a chance to drive virtual stock cars in
head-to-head competition.
SMSonline.com provides a range of
information and services including reservations, race results and standings.
While Silicon Entertainment developed the technology used in the site’s
functionality, SF Interactive redesigned the site with a new look, tone and
navigation.
Additional interactive features include a reservations system,
racing center locator, as well as personalized race results and competition
sections.