SF Interactive, Times Mirror Name Ad Execs

SF Interactive named Rob Middleton to
principal, director of media services. Middleton will be responsible for
strategic media planning, buying, tracking and evaluating online advertising
for the agency’s clients.

He joins SF Interactive from Goodby, Silverstein &
Partners, the San Francisco advertising agency where he served as Internet
manager, senior media manager and media research director.

Paul D. Rothkopf has been promoted to the newly created position of vice
president, sales for Times Mirror Interzines (TMI), the new media unit of
Times Mirror Magazines. For the past two years, Rothkopf has been director,
sales and marketing, for The Sporting News Online.

Former Coca-Cola Chief Marketing Officer Joins Netcentives Board
Netcentives in San Francisco, a provider of marketing solutions for electronic
commerce efforts, said that Coca-Cola’s former chief marketing officer, Sergio
Zyman, has joined its board of directors.

“E-commerce companies must constantly reinvent themselves, not unlike all of
the industries I’ve worked in,” Zyman said. “Netcentives develops the
powerful, flexible marketing programs used by both new and established brands
to gain and retain market share.” Netcentive’s flagship program is the
incentive marketing operation ClickRewards.

As Coca-Cola’s first chief marketing officer, Zyman altered every part of
Coca-Cola’s marketing program. In 1994, Zyman’s first full year as marketing
chief, Coke Classic’s volume grew 8 percent worldwide. Having stepped down from the
CMO role at Coca-Cola in March of this year, Zyman sits on the boards of The
Gap, The Honey Baked Ham Company, Launch.com and CyberMeals. A native of
Mexico City, Zyman is a graduate of Harvard University’s graduate program.

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