Showstar Online.com Inc. selected
high-tech public relations agency Neale-May & Partners and advertising
agency Bozell Worldwide to promote the launch of
its upcoming art site.
The public relations and marketing campaigns will kick off simultaneously
with the launch of the company’s site in September. Billings were not
disclosed.
Neale-May will launch a public relations program designed to establish the
art mega-site as the No. 1 art resource on the Internet for anyone interested
in anything and everything art-related. Bozell plans to target a broad-based
consumer groups ranging from sophisticated art collectors to general art
enthusiasts.
“We are in the process of building an online art community that will attract
everyone in the world interested in art, and are confident Neale-May &
Partners and Bozell Worldwide Silicon Valley will succeed in helping develop
our brand awareness while attracting millions of art lovers to our site,”
said John Punzo, president and CEO of Showstar Online.com