SIM Execs Depart as Zulu-TEK Takes Over

Top execs are said to be bailing out at Softbank Interactive Marketing (SIM), just a
few weeks after the takeover by Zulu-TEK.

Already gone is Andy Batkin, chairman, who founded SIM as Interactive
Marketing in 1994 with Yahoo! as its flagship client. And now, according to
Adweek, chief executive
officer Caroline Vanderlip, who had been expected to stay with the new
ownership, has decided to leave, citing “personal reasons.”

The departures leave the management of the company to the new majority
owners, including Zulu-TEK chairman Ron Meatchem, as well as Pat Hayton and
Neil Miller, who sit on the Newport, RI-based company’s board of directors.

“You won’t see any more [management] changes,” Meatchem, a 40-year auto
industry veteran who will become acting CEO until that position is dissolved
as part of a reorganization early next month, was quoted as saying.

Zulu has said its plan for Softbank is to merge the firm with its echoMedia
unit. The integration of software development with Softbank will help the
firm compete with DoubleClick, which has both proprietary software and an ad

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