SHARE
Facebook X Pinterest WhatsApp

SOFTBANK Interactive Chairman Leaving

Jan 8, 1998

Only days after ZULU-Tek Inc. took
control of SOFTBANK Interactive
Marketing
, Andrew Batkin, who served as chairman of the board of
SOFTBANK Interactive, said he is leaving the company to create an
interactive marketing solutions firm.


Batkin led El Segundo, CA-based SOFTBANK Interactive’s growth from start-up.


“We salute Andy Batkin who was instrumental in building SOFTBANK Interactive
Marketing into an industry leader in technology-based marketing solutions,”
said Ronald I. Meatchem, chairman of Rhode Island-based ZULU-tek. Meatchem
will succeed Batkin as chairman of SOFTBANK Interactive Marketing.


“I’m pleased to have founded SOFTBANK Interactive Marketing, as well as to
have helped build the global interactive advertising industry,” said Batkin.
“I’m looking forward to my next venture in the interactive world and
developing new and innovative interactive marketing and e-commerce solutions.”


SOFTBANK Interactive Marketing was formed in June 1996, when Batkin
orchestrated the merger of Interactive Marketing LLC, Network 1.0 and the
interactive sales division of Ziff-Davis Publishing, backed by an investment
from SOFTBANK Holdings Inc.

Recommended for you...

13 Internet Marketing Trends for Small Businesses in 2022
14 Internet Communication Etiquette Tips: Emojis, Hashtags and More
The Logic Behind Renaming Facebook
Rob Enderle
Oct 21, 2021
7 Maddeningly Addictive Features That Make Pinterest Special
Internet News Logo

InternetNews is a source of industry news and intelligence for IT professionals from all branches of the technology world. InternetNews focuses on helping professionals grow their knowledge base and authority in their field with the top news and trends in Software, IT Management, Networking & Communications, and Small Business.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.