Only days after ZULU-Tek Inc. took
control of SOFTBANK Interactive
Marketing, Andrew Batkin, who served as chairman of the board of
SOFTBANK Interactive, said he is leaving the company to create an
interactive marketing solutions firm.
Batkin led El Segundo, CA-based SOFTBANK Interactive’s growth from start-up.
“We salute Andy Batkin who was instrumental in building SOFTBANK Interactive
Marketing into an industry leader in technology-based marketing solutions,”
said Ronald I. Meatchem, chairman of Rhode Island-based ZULU-tek. Meatchem
will succeed Batkin as chairman of SOFTBANK Interactive Marketing.
“I’m pleased to have founded SOFTBANK Interactive Marketing, as well as to
have helped build the global interactive advertising industry,” said Batkin.
“I’m looking forward to my next venture in the interactive world and
developing new and innovative interactive marketing and e-commerce solutions.”
SOFTBANK Interactive Marketing was formed in June 1996, when Batkin
orchestrated the merger of Interactive Marketing LLC, Network 1.0 and the
interactive sales division of Ziff-Davis Publishing, backed by an investment
from SOFTBANK Holdings Inc.