Sierra subsidiary Berkeley Systems
Inc.,
and SportsLine USA, publisher of CBS SportsLine, plan a co-marketing
initiative to bring Berkeley’s “You Don’t Know Jack Sports, the Netshow” to
the CBS SportsLine Arcade area, a collection of interactive sports games.
Coinciding with March madness, “You Don’t Know Jack…”
which was created and directed by Jellyvision Inc., will feature a special
episode devoted entirely to NCAA basketball trivia.
It is scheduled to air through March 30th
on Berkeley Systems’ free online
entertainment network, Bezerk and CBS SportsLine.
Bezerk’s “You Don’t Know Jack…” utilizes television-like
interstitial ads combining audio and animation in full-screen presentations.
Advertisers include TBS Superstation, JAMTV/Rolling Stone, Visa,
Polygram/Grammercy, SonicNet and Epson.