SRDS said the online version of its Radio Advertising Source
(RAS) has launched with ad data listings for more than 9,400 commercial
stations.
The service is a tool for marketers and advertising agencies to plan,
develop, buy and traffic radio advertising.
“Radio is an industry with numerous changes in personnel, formats, station
ownership or network affiliation happening all the time,” said Tom
Drouillard, SRDS executive vice president and general manager.
“It is not
unusual to get 5,000 changes to station information a month. With the ability
to update the information in RAS online nightly, subscribers won’t miss a
single format change or have an old contact name.”
An annual subscription to the Radio Advertising Source is $445 and includes
one PIN code for 24-hour, seven-day-a-week online access as well as the
quarterly print issues.