Staples.com Selects I-Traffic for Online Ads, Direct Marketing

Staples Inc. retained New York City-based i-traffic as its online advertising and
online direct marketing agency for Staples.com, the company’s e-commerce
business unit. Billings were not disclosed.

i-traffic will manage all online media planning and buying and online
creative development for Staples.com to drive traffic to the site and
maximize the company’s online marketing investments.

“We are extremely impressed with i-traffic’s people and capabilities and
believe and expect they will help build our position as the one stop
e-commerce shop for small business,” said J.B. Lyon, vice president of
marketing for Staples.com. “i-traffic was one of the founders of online
advertising and is a conceptual leader in online direct marketing.”

“i-traffic is pleased to add Staples to our `Best of Breed’ client list of
e-commerce leaders,” said Scott Heiferman, chief executive officer of
i-traffic. “What really excites us is how motivated Staples.com is to test
new direct marketing strategies and out-of-the-box creative ideas.”

i-traffic helps e-commerce leaders maximize ROI from online marketing
programs. Other clients include Bertelsmann (DoubleDay Book Clubs),
Beyond.com, ConsumerInfo.com, Disney Online, ESPN.com, SelfCare and USA
Networks Interactive, among others.