Expanding its off-line marketing campaign, Styleclick.com Inc., operator of a
network of style related e-commerce sites, began a radio advertising strategy
created to drive traffic to its flagship Web site.
The broadcast campaign, which consists of a variety of commercials, is airing
during prime commuter drive times in major U.S. markets including New York,
Miami, Dallas, Chicago, Philadelphia, Los Angeles and Washington, D.C., and
will run throughout the holiday season. The commercials stress the
convenience of shopping at Styleclick.com.
Spending and agency details were not disclosed.
“Our broadcast campaign is designed to reach a significant portion of our
target shopper, driving traffic to Styleclick.com and expanding consumer
awareness of our brand name,” said Maurizio Vecchione, president and co-chief
executive officer of Styleclick.com.
“The radio broadcast campaign
complements our current print advertising which has run in such major
publications including Business Week, Business 2.0 and The Industry
Styleclick.com, offers many products in high resolution with the ability to
pan and zoom to inspect fabric textures, stitching, buttons, and beading.
Featured products can be viewed in high resolution, three dimensional