Adds Styleclick E-Commerce Platform

E-commerce and online merchandising provider Inc. launched a
redesigned teen-oriented Web site,
incorporating its proprietary e-commerce and e-merchandising platform.

Visitors to now may shop by brand, mix and match outfits, and
complete ensembles hand-picked by a personal stylist.

“We’re pleased to replicate’s successful e-commerce business
model, including our first-rate customer experience and wide selection of
merchandise, for our fashiontrip site,” said Maurizio Vecchione, president
and co-chief executive officer of

“We’ve merchandised current styles and popular
brand names that teens want to wear, within a comprehensive online
environment where they can also learn and share their
views concerning social, environmental and global issues. We’re delivering
an e-commerce destination exclusively for the new generation.” also features enter-to-win contests; style-oriented celebrity
news; advice columns; reviews and new product information; and online chats
where teens can express their thoughts and interact with other young adults. provides e-commerce services to retailers and manufacturers,
including proprietary visualization technology that offers search results as
side-by-side visual images of related merchandise produced by different

News Around the Web