TargitMail.com to Handle E-mail Marketing to Free Juno Users

E-mail marketer TargitMail.com will resell direct e-mail inventory to ISP Juno’s free access customers, through terms of a deal announced Wednesday.

Financial terms of the agreement were not disclosed, although the companies said it is valued in the millions.

“We’re excited about working with [TargitMail] because of their ability to provide our subscribers with information about products and services targeted to their interests,” said Leelila Strogov, Juno’s senior vice president for business development. The company previously handled its own e-mail sales.

Of course, the one-year agreement is lucrative in other ways: Juno said it expects to generate millions of dollars in revenue through the deal. The company is the nation’s third-largest provider of dial-up Internet services, after America Online and EarthLink, with about 3.7 million active subscribers. Its free access members — about 2.9 million active users — fill out surveys and opt-into mailings in return for the service.

N.H.-based TargitMail.com will target based on the aggregated subscriber information gleaned from those member profile surveys.

“We’re real excited about doing business with Juno,” said John Malm, TargitMail’s executive vice president for global ad sales. “They’ve got active users that have opted-in to receive these types of messages that we can send. It gives us a data base that we can aggregate … to become that leader in the Internet space that we want to be.”

The companies said that personally identifiable information about individual subscribers or Web surfing habits will not be provided to TargitMail.

With Juno joining its list of partners, TargitMail.com benefits by boosting its capabilities. The firm can increase its clients’ access to consumers that, according to the company, can be segmented on the basis of a wide range of demographic, psychographic, and interest-related information.

TargitMail counts about 12 million e-mail addresses, and will add those 2.9 million free Juno subscribers to that list.

“Juno offers a unique asset: a massive audience and detailed data about that audience that will allow our clients to conduct highly focused — and highly responsive — ad campaigns,” said TargitMail.com president and chief executive Walt Rines.