Culinary products e-tailer Tavolo
placed a bet on broadband content’s power to drive sales, forging a deal on
Monday with Yahoo! that puts its
content, products, and streaming video on the popular portal.
The deal, financial details of which were not announced, calls for Tavolo
to launch an interactive network on Yahoo! , which features and archives video cooking tips,
techniques, and live events. Tavolo will also provide a selection of clips
from the Culinary Institute of America’s “Great Chefs” series.
“We’re pleased to expand our relationship with Tavolo to include marketing,
content and broadcast services components,” said Stan Woodward, vice
president of business services, Yahoo! Inc.
“Our Fusion Marketing approach is designed to leverage Yahoo!’s broad
platform of services that are customized to meet specific marketing
objectives.”
Tavolo is providing daily recipes to Yahoo! shopping, and is a featured
store within the specialty food and kitchenware category. The company will
also receive banner ads and fixed button placements in categories like Food
and Beverages, Flowers, Gifts and Occasions, and Home and Garden.