Techies.com, an online career resource
for technology professionals, on Wednesday chose Digital Pulp to be its agency of
record, saying it would spend $15 to $20 million next year in a campaign
including television, print, radio, outdoor and online buys.
Traditional media buying will be handled by KSL‘s Drive-To-Site-Media and online
media by Mass Transit Interactive. Ads are expected to start running during
the first quarter of next year.
“Today’s techies are visionaries and are passionate about their careers,”
says Tom Tracy, director of marketing communications at techies.com.
“We
needed an agency with an innovative approach to marketing that really
understands how to reach today’s technology professionals. We conducted an
extensive agency review that included several large agency contenders, and
Digital Pulp demonstrated that they had the talent and expertise that would
take our brand where we want it to go.”
The techies.com site offers career planning information, training, job
opportunities and background on companies looking to hire technology
professionals.
Digital Pulp’s other clients include 1800FLOWERS.COM, AltaVista, DoubleClick, and LivePerson.com.