New York City-based community site operation theglobe.com signed on as the exclusive
Internet sponsor of the Fourth Annual Red Bull Xtreme Snowboarding Competition
in the Swiss Alps through March 21.
As the exclusive Internet sponsor, theglobe.com and its creative logo will
be prominently placed alongside the famous Swoosh from Nike ACG, in front
of the Verbier village resort area–the main vantage point for spectators
to view the breathtaking snowboarding competition. Spending was not disclosed.
“The Red Bull Xtreme Snowboarding offers us the opportunity to maximize our
presence in Europe at an event that caters to a coveted demographic for
advertisers, ” said Stephan Paternot, co-CEO of theglobe.com.
positioning our brand with the international audience that attends these
high profile events, we are strategically marketing to the next wave of new
users who will recognize theglobe.com brand as the first on the Web.”
Approximately 40 percent of theglobe.com users hail from countries outside of
the United States such as Switzerland, the United Kingdom, Japan, Germany,
Canada, Norway, Sweden, Brazil and Italy.