THINK New Ideas Inc. said it has designed
and developed an e-commerce shop for the Shell-Ferrari Web site that will
offer co-branded merchandise for the Shell-sponsored Ferrari Formula One
Racing Team.
The new shop was developed in conjunction with Hill & Knowlton. Spending on
the project was not disclosed.
THINK said it will work together with Nice Man Merchandising on the
management of the e-commerce solution. Nice Man, Shell’s promotions and
fulfillment partner, is a full- service merchandising company.
“We have seen a continuous increase in the usage and popularity of the
Shell-Ferrari site,” said Christofer Solheim, managing director of THINK
London. “The site now delivers well over a million page impressions per month
to loyal Ferrari and Formula One fans around the world. It was clear that the
time had come to extend the site and include an e-commerce solution for the
co-branded merchandise.”
The Shell-Ferrari shop currently offers a range of more than 30 products
including T-shirts, caps, polo shirts, umbrellas, model cars and key ring.