TravelWeb Taps Real Media’s Network for National Campaign

TravelWeb is launching a month-long national online advertising campaign next week on a group of newspaper sites from Real Media’s network.

Each site will run 100,000 impressions, primarily in entertainment sections, the companies said.

TravelWeb’s Click-it! Weekends special hotel discount program will be featured in Java banners on local sites with offers specific to each market, the firm stated, adding it will also create an alternative message for the Java-less. Spending was not disclosed.

The buy, made by Boston’s Blitz Media, includes the latest
site to join the Real Media family, The New York Post. Together with existing relationships with NJ Online and Newsday, Real Media said it enhanced its ability to deliver the New York area through branded local sites. Globally, Real Media said it now represents more than 550 Web sites.

“This local market campaign will allow us to tailor our promotional efforts so we can reach customers in specific metropolitan areas. Additionally, the Java banners will provide these customers with real-time Click-It! Weekend hotel special deals within their geographic region,” said Kendall Paine, TravelWeb’s
director of sales and marketing.

TravelWeb is owned and operated by Pegasus Systems Inc., which provides global electronic commerce and transaction processing solutions to hotels, travel agencies, meetings and convention planners, corporate travel departments and Internet businesses.

Separately, Real Media said that Playboy Online, whose Web site is generating in excess of 2 million impressions per day, installed Real Media’s Open AdStream, incorporating a single ad management interface running in three locations, across two continents.

Open AdStream (OAS) is a software package that dynamically targets and delivers personalized information to Internet audiences.

OAS is installed in 375 Web sites in 22 countries, the company said.