Parable, an Internet multimedia company, said it has signed an agreement by
which Tripod will host a co-branded ThingSearch on
its community Web site.
ThingSearch is a service that allows for the hosting of Parable’s searchable
ThingWorld database of rich interactive
multimedia “Things.”
With ThingSearch, Tripod page builders will be able to search for, use and
pass along branded and general multimedia Things for their personal Web pages.
Tripod and Parable said they will share ad revenue from banner ads targeted to
individual content areas of the ThingSearch database. In addition, Tripod will
sell Parable’s easy-to-use authoring tool, ThingMaker, to its personal
publishing community.
Parable recently announced a similar relationship with Lycos, parent company
of Tripod. The Lycos branded ThingSearch is accessible through keyword
searches and publishing content areas available at the portal site.
Parable is part of the CMG@Venture portfolio of
companies that also includes blaxxun, GeoCities, Hollywood Entertainment,
KOZ, Lycos, Planet Direct, Silknet, Softway Systems, Universal Learning
Technologies and Vicinity.
