True North Acquires Stein Rogan Partners

Advertising and communications holding company True North Communications, expanding its
commitment to the digital arena, is acquiring Stein Rogan + Partners, an agency that
specializes in integrated online and off-line marketing for digital brands.

Financial details were not disclosed.

The agency will function autonomously
as part of the True North family.

Stein Rogan founding partners Thomas Stein and Mark Rogan will continue as
president and chief executive officer and executive creative director,
respectively. Marianne Moore will continue in her role as senior vice
president, strategic planning/business development, as will the entire agency
management team.

“True North is committed to serving companies that seek greater business
opportunity through the Internet,” said David Bell, chairman and CEO of True

“We think Stein Rogan — with their expertise in integrating online
and off-line advertising solutions that build digital brands and businesses
— is in an excellent position to take advantage of the evolution of this

Founded in 1986, Stein Rogan was an early entrant in the integrated
off-line/online field, positioning itself in this marketplace in 1995.

From 1995 through 1999, the agency’s revenues have grown by an estimated 275
percent. Clients include,, Flycast,,, HomeHunter,, ExpertCommerce,, and Stein Rogan now has capitalized billings of
approximately $75 million.

True North, the world’s seventh largest advertising and communications
holding company with annual revenues exceeding $1.2 billion, also holds a 50
percent stake in Modem Media . Poppe Tyson and owns R/GA Interactive, a Web design firm and an
emerging broadband player.

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