Uproar Picks Grey Entertainment For $10 Million Campaign

As part of a major effort to establish itself as a consumer entertainment
brand, online game show operator Uproar in New York City selected Grey
Entertainment as its advertising agency and said it plans a $10 million
campaign.

Grey Entertainment will to raise awareness of the Uproar brand and increase
traffic to the Uproar.com Web site using traditional media and consumer
promotions.

“Uproar is well on its way to becoming a recognizable consumer entertainment
brand,” said David Becker, Uproar president. “This $10 million advertising
campaign is just the first step. We’re confident that by working with Grey
Entertainment, we can accelerate the rapid growth Uproar has already
achieved.”

“We are delighted to partner
with Uproar and leverage this brand in one of today’s most dynamic, emerging
entertainment mediums with tremendous growth potential,” said Grey
Entertainment President Gerry Logue.

Uproar specializes in the creation, distribution, and syndication of online
game shows. Games shows produced by Uproar include CBS SportsLine
Team Trivia, Puzzle A-Go-Go, Picture This, Cosmo’s Conundrum, and Bingo Blitz.
More than 16,000 sites worldwide have joined Uproar’s game show syndication
program, the company said.

Produced by E-Pub (Holdings) Ltd., Uproar has offices in
New York, London, San Francisco, Chicago, Los Angeles, and Budapest. Multiple.
Other sites in the E-Pub family include Uproar UK, Uproar Germany, the Centre for the Easily Amused, and GameScene.

Grey Entertainment, had 1998 billings of $240 million. It specializes in
advertising for entertainment, leisure and communications companies.