Online games and entertainment company Uproar Ltd. named AdForce Inc. as its exclusive online ad
service provider.
Under the agreement, AdForce will be responsible for managing Uproar.com’s
online ad service, including media planning, campaign scheduling, inventory
management, targeting, ad delivery, reporting, transactions, auditing and
accounting and data analysis.
Financial details were not disclosed.
“As Uproar.com continues its significant growth, it is imperative that we
strengthen the infrastructure that supports the company’s increasing
advertising revenues with a rapid ad delivery system that is scaleable and
efficient,” said Chris Hassett, president and chief operating officer of
Uproar.com.
“Our end-to-end technology model provides Uproar with a safe, managed growth
path to accommodate the potential of doubling its customer base and support a
substantial, highly targeted volume of advertising,” said Chuck Berger, CEO
of AdForce.
Uproar.com is a producer of mass-market online games, game shows and
entertainment for prizes, with approximately 3 million registered users. In
addition, more than 29,000 Web sites syndicate versions of Uproar’s games.