BT (British Telecommunications plc) and USWeb/CKS
are launching a consulting service for online shopping initiatives in the
The new service signed home shopping brand NEXT as its first customer.
BT’s Internet & Multimedia Services division and USWeb/CKS in the UK, an
Internet technology and marketing communications firm, will offer a range of
online services from strategic planning to technology design and
implementation to help retailers develop and maximize their online presence.
The new consulting service analyses a retailer’s existing business processes
and develops an action plan integrating both marketing and technology related
The service also develops strategies and systems that will enable secure and
rapid purchasing, confirmation and order tracking, as well as audience and
brand development through one-to-one relationship marketing. Existing sales
and marketing systems are integrated and measurement and analysis tools
provided, the companies said.
“Online shopping in the UK is growing
rapidly and is forecast to be a market worth $10.2 billion by 2003, according
to Verdict Research,” said Neil MacDonald, general manager, business
Internet services of BT’s Internet &
Multimedia Services division. “Britain’s retailers risk being left behind
electronic retail revolution as half have no online presence and many sites
that do exist offer no way for the customer to buy online.”
“The time has come for UK retailers to have an effective online presence
that is fully integrated
with their other marketing initiatives,” said Neal Gandhi, client services
director at USWeb/CKS. “USWeb/CKS has a strong track record in the UK and U.S.
in online shopping. With clients like Levi Strauss and Dockers, we will bring
the benefits of our experience to leading UK retailers.”