London-based Freepages Group plc, the UK interactive branded services company
operating under the Scoot trading
name, formed an Internet
partnership agreement with Flextech Interactive, a division of Flextech Plc, a
UK g pay-TV operator.
Flextech’s wholly owned channel Web sites, Bravo, Living, Trouble and Challenge TV, will be supplied with
the Scoot value added business database of 2 million UK business records.
Financial arrangements were not disclosed.
The Scoot database will be targeted to the channel’s specific audience
profiles. For instance, on the male-oriented channel site Bravo, the Scoot
database could include take-out restaurants, sports suppliers and
entertainment information, while on the woman’s channel Living site, the Scoot
data may be focused on childcare and employment agencies.
Scoot and Flextech Interactive said they anticipate that this agreement will
form the basis for other business opportunities in the future.
“Flextech’s diverse range of channels will help us to build our brand
values by creating a range
of consumer-oriented, highly targeted business and service segments,” said
Robert Bonnier, chief executive officer of Freepages.
Scoot (UK) is a wholly owned subsidiary of Freepages Group plc. It also
operates Scoot services in the Netherlands and Belgium through a joint venture
Flextech Interactive (FI) was formed at the beginning of 1996 (then known as
Flextech New Media), to bring under one division the development of channel
Web sites and other new media services.