Santa Barbara, CA-based cost-per-click advertising network ValueClick said it has signed seven new
advertisers and is now serving over 12 million advertising banners a day.
The new advertisers are Columbia House, MasterCard, Visa, Home Arts, Game PC,
LookSmart and Wells Fargo.
“Cost-per-click’s inherent measurability, targeting and cost-effectiveness
continues to be our strength in attracting major advertisers,” said Brian
Coryat, founder and CEO of ValueClick.
Other advertisers on the network include Macy’s, Ask Jeeves, CNet, Salon
Magazine, Sony, Intel and Consumer Reports.
Buying options on the ValueClick network include the run-of-network program,
for broad reach, and category advertising for tighter targeting. The
ValueClick user-distinct categories are: Computers and Technology, Shopping,
Sports and Recreation, Women, Art and Humanity, Home and Family, News,
Entertainment and Media, Travel, Health, Business and Finance, Education and
Science, Games, and Automotive.