ValueClick said that its cost-per-click
network of Web publishers has grown to 10,000 Web sites.
The company said it is serving seven million banners per day and has a growth
rate, both in terms of network expansion and revenue growth, which has
averaged 30 percent per month.
“The growth of the ValueClick network is tied to the trend of advertisers and
publishers demanding results and returns on investment,” said Brian Coryat,
founder and CEO of ValueClick. “Our cost-per-click model allows advertisers to
run campaigns on a pay-for-results basis, and it provides a guaranteed revenue
source for Web publishers.”
The network’s channels cover a variety of interests such as computers and
technology, shopping, sports and recreation, women, arts and humanities, home
and family, travel, health, finance, education and science, games and
automotive.
Since November, the network has been offering Web publishers $0.12 per click-
through up to $0.16 per click and more for higher volume sites.
