Gallop & Gallop Advertising Inc. said that its Internet media network, Virtual Billboard Network, signed
with AdForce Inc. for scheduling, targeting,
delivery, tracking, reporting, auditing and billing its online advertising.
VBN said it is the largest Internet advertising network in Canada,
aggregating over 200 Web sites.
“AdForce has the most reliable online ad delivery technology in the industry
and will provide us with a dedicated support team,” said VBN chief executive officer Tom
Rothfels.
“AdForce also offers superior online reporting for both our
advertisers and our Web site affiliates and integrates ABC Interactive’s
month-end audit results with those online reports.”
Gallop & Gallop operates networks in large format billboard, convenience
store poster, ATM and specialty formats. Its Virtual Billboard Network
delivers more than 40 million monthly ad impressions from over 200 Canadian
Web sites.