Warner Bros. Online Monday sealed a three- year marketing alliance with eBay, integrating the auction site throughout
the Warner Bros. Online entertainment sites.
The deal includes eBay links on the brand-centric personal home page
community,
AcmeCity, where fans can build their own
sites using content from Warner Bros. properties. AcmeCity is a new joint
venture between Warner Bros. Online and FortuneCity.com. Financial
arrangements were not disclosed.
eBay banners, buttons and text links will appear across the full Warner Bros.
Online network including the soon-to-be launched vertical entertainment
portal, Entertaindom. Some of the sites included on the Warner Bros. Online
master site focus on such
popular brands as “The Rosie O’Donnell Show,” “Friends,” “ER,” “DC Comics,”
“Babylon 5” and “Looney Tunes.”
Fans who log onto the Web sites of Warner Bros.’ programs will have direct
access to eBay to find out what items related to their favorite programs are
up for auction.