The most clicked-upon banner for the week ending Aug. 1 was Webshots’ ad, which had a 9.5 percent CTR,
according to Nielsen//NetRatings.
Webshots
offers free electronic photos for desktop wallpaper.
Top banners, ranked according to reach percent, were:
- Uproar — Where does Homer Simpson Work? Bar, Bank, Nuclear
Plant, Sewer - Bonzi Software — Speed Up Internet Connection
- ImproveNet — Use our free matching service to find a
contractor. - eBay — (Picture of a tuba, wrench and football)
- Launch — Watch today’s hottest MUSIC VIDEOS!
- Kingston/Gateway — Kingston and Gateway have teamed to bring you a
workhorse for your workgroup. - Lowestfare — 35% off major airlines fares. 7 world cities. Thru Aug. 4, 1999
- ImproveNet — Air Conditioning on the fritz? We can help. ImproveNet. Click here.
- GetSmart — Find: A Loan for Me. Refinancing, Second
Mortgage, Debt Consolidation
- Lowestfare — 35% off major airline’s fares to 7 cities.
Ad banners that run predominantly on an advertiser’s own property or house
ads are not included in the measurement.
Top advertisers, ranked by banner impressions, for the week ending Aug. 1
were:
| Advertiser | Impressions in millions | Reach % |
| 1. TRUSTe | 216.2 | 12.2 |
| 2. Microsoft | 98.3 | 21.3 |
| 3. Amazon | 81.1 | 25.2 |
| 4. Next Card | 40.4 | 17.2 |
| 5. CDNOW | 39.3 | 15 |
| 6. Ad Council | 30 | 7.3 |
| 7. LinkExchange | 28.7 | 6.7 |
| 8. ImproveNet | 24 | 11.7 |
| 9. E*TRADE | 23.2 | 3.4 |
| 10.America Online | 22.3 | 11.9 |
Impressions reported do include house ads. The Nielsen//NetRatings audience
information service collects data from approximately 15,000 panelists as they
surf the Web at home.