Internet promotion solutions company Webstakes launched
Winner Wonderland on its site, a new holiday shopping initiative for Internet
retailers Amazon.com, CDNow, eCOST.com, GiftCertificates.com and KBkids.com.
Winner Wonderland is powered by Webstakes’ iDIALOG technology and services,
and features the company’s new Instant Win promotion solution, to help
retailers acquire new customers and drive sales.
The various financial arrangements were not disclosed.
Webstakes’ Promotion Outsourcing division sourced and will fulfill over 5,000
prizes for Winner Wonderland, including the grand prize, a year 2000 Hummer
all-terrain vehicle overflowing with consumer electronics and toys.
The iDIALOG technology and service matches marketer-selected target profiles
with individual consumer profiles and delivers appropriate targeted offers
during a promotion.
Upon entering Winner Wonderland, consumers are presented
a virtual instant-win game card with six squares. Using their mouse,
consumers “scratch off” the squares and if the ticket reveals three pictures
of the same prize, it’s a winner.
The promotion, structured for sponsors to join at anytime, is being driven by
over $1 million in online advertising as well as a six-week free standing
insert campaign in Sunday newspapers across the country. Advertising will
also include targeted mailings and banner ads.