Wolverine Launches New Ad Consulting Division

Wolverine Web Productions, owner and operator of the Website Promoters Resource Center, launched a
new consulting arm, Beyond Interactive.


Wolverine said it has repositioned itself to better serve the needs of
advertising agencies, interactive shops, and other high-end clientele.


Beyond Interactive, touting itself as “The On-line Advertising Experts,” has
already done work for Fallon McElligott, Minneapolis, on the United Airlines
account, and is expecting to partner with several other large agencies.
Current and past clients include: Media One, the Better Business Bureau,
Better Homes & Gardens, and Ameritech.


Beyond Interactive said it is not involved with hosting or design, but is
focused entirely on online advertising. Beyond Interactive handles a mixture
of online media planning, buying, execution, and management optimization.


An Arbor, MI-based Wolverine Web Productions and Beyond Interactive employ a
staff of 19 people and expect to reach 40 by year’s end. Revenues for 1998 are
conservatively projected at $9 million, the company said.

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