Zentropy Interactive in Los Angeles
redesigned and updated two sites for Dreyer’s Grand Ice Cream,
Dreyers
and Edys.
Consumers west of the Rockies will be familiar with Dreyer’s,
and those to the east identify with Edys. Billings were not disclosed.
The “company” section of the site details its history, philanthropy,
distribution, advertising, manufacturing, employment opportunities, annual
report, and latest news releases.
Another section, “The Freezer Case,” stores complete information on all the
products, including flavors, sizes, ingredients and nutritional
information. A Powersearch tool helps locate ice cream parlors that serve
Dreyer’s or Edy’s in local areas, and viewers can take a virtual tour of
the manufacturing plant. Users can even submit their own ice cream recipes.
The “Taste Test” section allows visitors to e-mail descriptions to Dreyer’s
flavor development team for consideration.
Zentropy specializes in the development, management and marketing of Web Sites
and related Internet services. Clients include Neutrogena Corp.,
Kenneth Cole, Twentieth Century Fox, MGM/UA, Virgin Records, and PolyGram
Records.
