Consumers west of the Rockies will be familiar with Dreyer’s,
and those to the east identify with Edys. Billings were not disclosed.
The “company” section of the site details its history, philanthropy,
distribution, advertising, manufacturing, employment opportunities, annual
report, and latest news releases.
Another section, “The Freezer Case,” stores complete information on all the
products, including flavors, sizes, ingredients and nutritional
information. A Powersearch tool helps locate ice cream parlors that serve
Dreyer’s or Edy’s in local areas, and viewers can take a virtual tour of
the manufacturing plant. Users can even submit their own ice cream recipes.
The “Taste Test” section allows visitors to e-mail descriptions to Dreyer’s
flavor development team for consideration.
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