Pixelon Intros TV-Quality Broadcast Network Technology

Internet innovator Pixelon, Inc. today announced the technologies behind
Pixelon.com, a full-screen, full-motion, television-quality Internet
broadcast network.

“Under development since 1996, Pixelon.com is now poised to fulfill the long sought
after vision of television on-demand broadcasting over the Internet,” said Pixelon founder and chairman Michael Fenne.

Pixelon’s proprietary technologies include:

  • “K-1” Encoding Technology — which allows Pixelon.com to broadcast full-screen,
    full-motion, television-quality video at 30 frames per second, as well as
    CD-quality stereo audio, over the Internet

  • Distribution Technology — partnering with Sprint Internet, Pan-Am Sat and
    other companies to be announced shortly, Pixelon.com will be deploying a
    network topology using a combination of OC48 fiber capacity, redundant
    satellite downcasting to the outer edges of the Internet, and a 20 Terabyte
    nationally distributed server farm, to extend audience reach numbers into the

  • Advertising Technology — each viewer will develop a demographic signature
    and behavioral history on Pixelon.com; the network will personalize the
    advertising that is embedded in each video presentation based on this
    signature and history

  • “Black Widow” Encryption Technology, which provides content providers who
    partner with Pixelon.com a data-safe means to safely broadcast artistic

  • Interactive Solution — with the Pixelon Player, viewers can provide input on
    programming, answer online polls, vote and participate in marketing research
    for the network.

In order to view Pixelon.com programming, a viewer will first download the
Pixelon Player. The Pixelon Player appears as a full-screen frame around the
full-screen programming. The entire application is under 250 kilobytes,
another breakthrough in data compression technology itself.

Pixelon.com launches Oct. 29, with a live, streaming Webcast of its
“iBash ’99” event, featuring a reunion of The Who, the Dixie Chicks, The
Offspring, LeAnn Rimes, KISS, Faith Hill, Tony Bennett and the Brian Setzer
Orchestra at the MGM Grand Hotel and Casino in Las Vegas.

The Webcast is free
of charge to Pixelon.com visitors and is scheduled for 2 p.m. until 11 p.m.

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