Lenovo has decided to add a new coat of paint to the staid but reliable ThinkPad line with its new Edge offering, sweetening the deal with a $549 entry point price.
Since the brand’s inception, you could get a ThinkPad laptop in any color you wanted
so long as it was black. But with the all-new ThinkPad Edge series, Lenovo breaks with
that tradition – and several others as well – to deliver a ThinkPad tailored to
entrepreneurs. In addition to a glossy red finish, the ThinkPad Edge features a
redesigned keyboard and a more streamlined design.
Available in 13-, 14- and 15-inch widescreen models, the ThinkPad Edge is targeted
specifically at small- and mid-sized business buyers. “Small business users value PC
aesthetics and reliability, and they are also cost sensitive,” said Fran O’Sullivan,
senior vice president, Think Product Group, Lenovo.
“The ThinkPad Edge series meets the needs of the small business customer with a new
sophisticated industrial design and contemporary keyboard design as well as the ThinkPad
durability and reliability,” said O’Sullivan. “And perhaps most importantly, the ThinkPad
Edge Series does all of this for a starting price of $549.”
Read “Lenovo Edge Laptop Breaks with ThinkPad Tradition” at SmallBusinessComputing.com