Spanish-language media company Univision Communications Inc said on Monday it has reached an agreement to feature short and full-length programs on Google Inc’s online video site YouTube.
The revenue-sharing agreement covers new and archive Hispanic programing, including shows from Univision Communications’ Univision, TeleFutura and Galavision networks.
The revenue will be generated by advertising featured around the programing. Executives said that Univision will receive the majority of the revenue but declined to give further financial details.
The deal is the latest in a string that YouTube has reached with major entertainment partners as it moves to offer more professional content rather than the user-created videos through which it became popular. In the last year YouTube has struck deals with Walt Disney Co and Time Warner Inc, among others.
But not all deals have featured full length shows, with many only showing promotional clips.
Univision is a leading Spanish-language program company in the U.S., and its new YouTube offering will feature top Univision shows as well as footage from Univision celebrity interviews and events.
The Hispanic market is one of the fastest growing media sectors in the U.S. YouTube executives said there has been a huge demand for Spanish-language content on the site.