Kaspersky’s VARs Supply Stateside Security

Security firm Kaspersky Lab today announced the availability of its
Internet security software through North American value-added resellers (VARs).

The launch of the company’s new channel sales program will provide customers with rapid response time to combat rapidly spreading
viruses and Internet threats, according to company President Steve Orenberg.

“SMB channel partners will be our initial focus,” Orenberg said. “They
are not getting the support they need to grow their business right now, and
they are out there looking for alternatives.”

The program has three levels designed to blunt and halt security risks
for SMBs. The Premier Partner, Certified Partner and Accredited
Partner levels provide the same amount of protection but vary in the
level of support from Kaspersky, according to Orenberg.

The new program also provides the channel with “non-conflict incentives,”
in-depth training and technical, sales and marketing support, according to the
company.

Orenberg says Kaspersky is the only Internet security lab currently
offering “perpetual protection.” Most security software firms only provide
daily updates, but one way Kaspersky plans to differentiate itself from the
crowded field is serving hourly network updates.

“Today VARs are not only looking for new security offerings that deliver
leading technology and world class service, they want compelling price
points and ongoing support that increase their business,” Thomas Fraser, Kaspersky Lab’s vice president of sales, said.

The anti-virus, anti-spyware, anti-spam and firewall offerings from the
firm support a wide range of operating systems and applications that focus
on delivering a complete suite of security solutions. Although Kaspersky is
concentrating on SMBs, it is also capable of serving the department-level
enterprise markets, according to Orenberg.

Kaspersky Labs, which operates as an independent U.S.-based entity from
its Moscow headquarters, opened its doors at its Massachusetts offices in
February intent on delivering a complete suite of security solutions, said
Orenberg.

The company plans to provide its sales channels with ongoing technical
training and support for the anti-virus, anti-spam and anti-spyware and
firewall products. Those products support numerous platforms, including
Windows, Linux, xBSD, Solaris, Novell, Lotus, Windows CE and Palm OS.

The company provides protection at every point in the network, from
firewalls and gateways to mail servers, file servers and networked
workstations, said Orenberg.

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