A Deal is Born in the Infant Space

BabyPressConference.com, an online hospital maternity introduction service,
has acquired urbanbaby.com, a network of resource guides, interactive
communities and online shopping opportunities for parents in major
metropolitan areas.

BabyPressConference.com allows parents to introduce their newborns to family
and friends via live, full-motion video over the Internet. Financial terms of
the deal were not disclosed.

“This acquisition helps further BabyPressConference.com’s goal of being a
destination for new and expectant mothers,” said Lee H. Perlman, president
and CEO of BabyPressConference.com. “We will continue to provide education
and netcasting services and add local content and resources with the help of
urbanbaby.com.”

Urbanbaby.com began last year as newyorkbaby.com, a site designed to help new
and expecting New York parents navigate the big city. Earlier this year,
sites were introduced in half a dozen new markets including Austin, Boston,
Chicago, Los Angeles, San Francisco and Seattle under the urbanbaby.com
umbrella.

“BabyPressConference.com has a physical presence in hospitals across the
country, clearly a unique advantage for an Internet company targeting new and
expectant parents,” said John Maloney, CEO of urbanbaby.com. “We’re going to
expand the combined network to include local content and tools for every
targeted market.”

BabyPressConference.com, launched just last March, is currently offered at 45
hospitals around the country and has contracts signed with 60 more hospitals
for installation by the end of the year.

When expectant parents register to participate on the BabyPressConference.com
Web site, they are asked to put together a guest e-mail list of family and
friends. After the baby is born, the parents schedule time for their netcast
in the hospital’s Internet Broadcast Center.

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