SF Interactive, Mediasmith Partner to Win BabyCenter Account

SF Interactive Inc. and Mediasmith Inc. have been jointly awarded a new
account to create interactive and traditional advertising for BabyCenter Inc.,
an Internet information and commerce company serving new and expectant
parents.


BabyCenter.com offers information on
preconception, pregnancy, and infancy. The two agencies will partner to
deliver integrated advertising and media services. Billings were not
disclosed.


“As a fast growing Web content and commerce company, we looked for a creative agency with solid
experience in marketing commerce and content sites, as well as a media agency
that understands the convergence marketplace,” said Duncan Drechsel, marketing director at BabyCenter.


SF Interactive Inc. is a San
Francisco-based full-service digital marketing agency. 1998 clients include
includes Discover Brokerage, Netscape Communications, Hewlett-Packard, CBS
Marketwatch, VeriSign, Nike, Beringer Wine Estates, Torani Syrups and
RockShox.


San Francisco-based Mediasmith is an interactive
advertising agency specializing in convergence category companies with clients
like Netscape, Lucas Learning, Crystal Dynamics, Psygnosis, VeriSign, IDG
Books, Ask Jeeves, Symantec and others.

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