Gets in Gear Inc. Wednesday formed a strategic alliance and invested a minority stake in, an online sporting goods company. is a privately-held firm that offers discounted sports merchandise online. is buying approximately 49 percent of’s outstanding shares. Financial details were not disclosed.

Wednesday’s investment adds sporting goods to the list of retail groups in which has an interest. Tuesday the firm opened up toys and electronics storefronts at its site, which added to its book, video, music storefronts and auction services.

The company also has investments in companies including,, and others.

“We invest only in companies that share our passion for customers,” said Jeff Bezos, founder and chief executive officer. “The management team is
dedicated to providing a great customer experience, including a 100-percent customer-satisfaction policy.”

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