ModaCAD Inc. said it
signed online book and music store Amazon.com to participate in the virtual
fashion mall that the company is developing.
Scheduled to be launched this summer, the mall is being co-developed with
Intel Corp. and is to be published by Sierra Home, a division of Sierra
On-Line Inc., a subsidiary of Cendant Software Corp.
Financial terms of the deal with Amazon.com were not disclosed.
ModaCAD’s mall will feature a photo-realistic 3-D rendered virtual shopping
experience that will enable consumers to experiment with creating a
complete wardrobe of clothing, shoes and accessories in a personalized
interactive environment.
Amazon.com will be one of the only non-fashion retailers showcased and will
feature music and book highlights linking directly into key sections within
the Amazon.com site.
Amazon.com’s catalog also will include ModaCAD’s software, to access the
virtual mall from the Amazon.com site. Under the agreement, ModaCAD will
share in the proceeds generated by users who connect to Amazon.com through
ModaCAD’s mall.
“Our virtual shopping experience wouldn’t be complete without the presence
of an
established retailer of books and music,” said Joyce Freedman, ModaCAD’s
CEO. “Our goal is to create as successful an e-commerce avenue for fashion
as Amazon.com has done for books and music
online.”
“Young women constitute an important consumer group and are frequent
visitors to the Amazon.com site,” said Shawn Haynes, group product manager
for Amazon.com. “We believe ModaCAD and Intel’s co-developed virtual
shopping experience represents yet another conduit to further the
Amazon.com brand.”
