E-commerce merchant rating firm BizRate.com signed an agreement with The NPD Group Inc., an authority in consumer
panel research, to jointly develop and market co-branded e-commerce research
products.
“We’re working together to build the largest and most comprehensive panel of
online buyers to date, allowing us to report in-depth on buying behaviors,
attitudes and the evolving needs of the online marketplace,” said Farhad
Mohit, president and CEO of BizRate.com.
The companies said they will conduct online panel research using
BizRate.com’s Online Research Team of online buyers who have volunteered to
share their opinions and shopping experiences. This group will be surveyed on
a regular basis on a variety of online and off-line topics.
The first joint research product, covering the toy category, will be
available in mid-November.
“This is an ideal partnership,” said Karl Irons, president of NPD Online
Research. “BizRate.com brings a tremendous presence in the online customer
satisfaction space. NPD has over 45 years of experience understanding and
reporting on consumer purchasing as well as extensive experience in online
research. Together we will build products and services whose purpose will be
to help marketers and advertisers get a better handle on Internet buying
behavior.”
NPD offers both custom research capabilities and syndicated databases for
more than 20 industries including apparel, automotive products, consumer
electronics, cosmetics and fragrances, financial services, food, foodservice, footwear, housewares,
information technology, interactive entertainment, pharmaceuticals and toys.