and Yahoo! Launch Co-Branded Store

Bluefly Inc., “the outlet store in your home,” is
launching a co-branded version of its online store on Yahoo! Shopping. markets name brand
fashions at
outlet store prices. Financial arrangements were not disclosed.

“We are thrilled to be a part of Yahoo!’s major new shopping initiative,” said
Jonathan Morris, executive vice president of Bluefly. “Yahoo! has demonstrated
a tremendous ability to introduce innovative products and services and to
attract an enormous number of users. We believe that our positioning in Yahoo!
Shopping’s Apparel and Accessories Department will help grow our sales and
build our brand.”

“ offers our millions of users the opportunity to buy designer and
name brand apparel and fashion accessories at a discount,” said John Briggs,
director of commerce, at Yahoo!. “Having in Yahoo Shopping is a
great addition for us, particularly as we enter the holiday shopping season.”

Yahoo! Shopping was launched on Nov. 17 and is being promoted nationally on
television and in a variety of publications by both Yahoo! and Visa, which is
Yahoo!’s preferred payment card for the new service.

Headquartered in New York City, offers its MyCatalog feature
designed to eliminate the “hit-or-miss” aspect of off-price shopping by
allowing shoppers to see only those products, which are available for sale and
match their interests.

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