Dallas-based Broadcast.com, an aggregator and broadcaster of streaming media
programming on the Web, signed an agreement making Amazon.com its
exclusive merchant for books and music.
Under the terms of the agreement, Amazon.com will be heavily integrated throughout the broadcast.com Web site. The deal will enable visitors to the broadcast.com site to purchase music and/or books
relevant to their favorite broadcast.com audio or video programming. Financial
arrangements were not disclosed.
Amazon.com will also advertise its book and music retail services through a
variety of broadcast.com’s interactive multimedia Web advertising services,
multimedia and traditional banner ads, audio and video gateway ads that run
before and during programming, an array of button and text links, and other
content-relevant merchandising throughout broadcast.com’s programming
“Our relationship with Amazon.com enhances the broadcast.com experience by
enabling our users to purchase books and music related to their listening or
viewing selections,” said Todd Wagner, chief executive officer of
broadcast.com. “We’re pleased to be working with Amazon.com to maximize sales
of books and music from our site.”
Broadcast.com’s audience of more than half a million daily users can access
More than 2,400 full-length CDs, hundreds of live and on-demand concerts,
interviews, chats, and special events. Broadcast.com partners with record
labels including Capitol Records and more than 370 radio stations and networks to provide live
and on-demand programming.