C2B Unveils Product Info, Comparison Shopping Platform

C2B Technologies Inc. launched a Web site that provides consumers with integrated e-commerce and product information.

C2B said its search engine returns information not just from online
merchants, but also from local, classified, and auction listings as well.

In addition, C2B said it gives consumers information by partnering with
brand-name content providers for product information, comparisons, feature
explanations, and relevance-ranking tools, as well as information from
bulletin-board postings. Frequent-buyer incentives are also offered.

Already, C2B includes nearly 1 million products from over 200 name-brand
merchants, in nearly a dozen popular product categories, the company said.

Partners include Delphi Forums, LookSmart, MasterCard International, and WhoWhere/AngelFire.

A demo of the C2B shopping platform, which is being offered to destination
sites as a privately labeled service, is available here.

“To offer price comparison and call it online shopping is like giving someone
a bucket of sand and calling it a Hawaiian vacation,” said Greg Newman, senior
vice president marketing and sales and co-founder of C2B Technologies.

“Some people know which product they want, and are concerned only about price.
But today, many people use the Web to learn about an entire product category,
and want to know the experts’ recommendations, which features to look for, the
return policies, and the warranties of merchants. Someone looking for running
shoes, for instance, may not know which brand or model is best for them, and
may even prefer to buy from a local store, instead of an online merchant. C2B
is the only shopping solution to provide such informative, complete
content, all from within one shopping experience.”

Merchants on the C2B platform include BuySafe.com, eMusic, Laura Ashley, Red
Rocket, Reel.com, Cyberian Outpost, Software.net and The Company Store.

The C2B Shopping Engine offers a virtual catalog that includes listings from
stores, Web classifieds, online auctions and neighborhood stores,

The Product Guide is made to enable comparison and provide community-based
information on products and categories. The Assistant System marries content
with product and service recommendations. The C2B Assistants deliver content
from name-brand editorial and celebrity or industry experts, and meld that
information with shopping assistants which guide consumers along the
decision-making process
with questions and tailored product and service suggestions, the company said.

The Shopping Engine is available now; the Product Guide is scheduled for
launch next quarter; and the first C2B Assistants will be unveiled in early
next year, the company said.

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