Dipping further into the e-commerce pool, CNET Inc. Tuesday acquired
electronics comparison shopping network KillerApp, Corp.
CNET will issue about 500,000 common shares for all of KillerApp’s stock.
CNET said the acquisition will add consumer
electronics to its shopping services. The company intends to integrate
Killer App into its services immediately.
“At CNET, we are committed to building the Internet’s largest database of
products and prices for our large and loyal audience of computer and technology enthusiasts,” said Kevin McKenzie, CNET’s associate vice
president of shopping services.
“We also see this audience becoming buyers of consumer electronics who
place the same level of importance on reviews, pricing and comparisons for
these kinds of products.”
Halsey Minor, CNET’s chairman and chief executive officer, said one of the specialties of the site will be enhanced coverage of the covergence of computing, technology, telecommunications and entertainment.
“With this acquisition, we have taken another step toward
providing the quintessential online marketplace for the technology buyer.”