Chicago-based Internet coupon marketer CoolSavings and General Growth Properties Inc., the
nation’s second largest regional mall company, are planning an Internet coupon
Web site for savings at 36 General Growth regional shopping malls across the
country.
The new site will allow shoppers to visit the CoolSavings Web site and download
coupons to be redeemed for savings from local mall retailers.
“General Growth continues to think ‘out of the box’ for its customers and
retailers,” said Mark Klockner, vice president, General Growth Properties. “We
believe in supporting the shoppers at our malls and the CoolSavings Program
will add great value and convenience for them.”
“CoolSavings is committed to helping traditional brick and mortar retailers
bridge the gap between their retail outlet stores and the Internet by
providing shoppers with one-stop access to great savings that they can print
and use in stores,” said Craig S. Peterson, vice president of CoolMalls, a
division of coolsavings.com inc.
“Because General Growth is a recognized leader in the shopping center
industry, this relationship provides the backbone for a successful launch of
our CoolMalls program and helps us to further extend our CoolSavings Internet
coupon model into another local market shopping venue.”
Through the CoolMalls program, participating mall retailers, department stores
and national mall-based chain stores located in the General Growth malls will
have the opportunity to post offers on a customized, CoolMalls Web page
accessible through www.coolsavings.com. Shoppers gain access to targeted
special offers and promotions from their local neighborhood mall retailers as
well as from CoolSavings’ extensive list of national retailers.
In addition, General Growth’s retailers will be able to track which offers are
most effective for shoppers and tailor future offers based on those results.
Participating General Growth shopping centers are located in major
metropolitan areas including Chicago, Philadelphia, Dallas, San Francisco, Los
Angeles, Atlanta, and throughout the Michigan, and Northern Florida areas.
The launch comes on the heels of a successful test market during the holiday
shopping season at Lansing Mall, Lansing, MI and Town East Mall in Dallas.
